Marketing

Bringing some out of the box thinking and a genuine passion for developing new ideas, means we have delivered some real innovations in product and proposition design for clients over the years.

We have engaged in many new product and proposition development projects for clients, particularly in the wealth and protection spaces. Recent areas of involvement include SIPPs, wraps, Group Pensions, Group Risk, funds, individual protection and annuities.  Projects include the design of entirely new products to the upgrade of legacy product lines. Our experienced consultants are able to draw on extensive local and multi-national networks, guiding clients through the process and bringing additional concepts, ideas and experiences from other projects to the table.

Our deliverables in this area range from high-level concept generation to detailed product specification documents with accompanying financial models.

Our sector focus means we hit the ground running when testing new product initiatives; we understand the complexities around regulation, charging structures, taxation and the intricacies of financial product design.  This saves you time and hassle and means you can trust us with the most technical of briefs.

We have experience across all of the primary routes to market for financial services including bancassurance, tied sales forces, intermediary distribution, affinity/partnerships and direct to consumer (including internet).

Projects are often focused on opportunity identification, however we are also engaged to assist with implementation plans.

NMG’s project involvement often extends from the planning and design phases into project set-up and delivery, helping to ensure continuity and success. We can provide you with the capability for change.

Our involvement is highly flexible to suit your resourcing needs. We can provide experienced resource for project or change management on an interim basis, which can be highly useful whilst internal resources are being recruited. We can also supply expert resources for specific implementation work streams.

Our strong project management skills and processes, plus experience in working across both large and small initiatives means we can help bring life to your ideas.

Our range of marketing communications services start and finish with the customer in mind.  Our dedicated communications business Bakehouse provides a full suite of communication services, all delivered by a team that truly understands the particular demands and constraints of the financial sector.

Joint teams from Bakehouse and NMG frequently work together on projects, for example where the communications brief requires expert research input. NMG often calls on the skills of Bakehouse where a creative communications mind can add lots of value for example in creating research stimulus for qualitative research or writing copy for literature testing as part of a TCF brief.

Bakehouse’s range of services encompass the following areas:

• Brand strategy and management
• Customer experience
• Digital
• Campaign management
• Treating Customers Fairly
• Customer relationship management

Please visit the Bakehouse web site for further information