Market entry & repositioning

Financial services companies frequently experience considerable pressure to expand into new geographies or new industry segments in spite of both the complexity and risk implicit in such an undertaking, and the possible impact on incumbent businesses.

We assist clients in assessing whether or not to expand, in how to select appropriate markets and how to develop and execute market entry strategies.

We are able to apply our strategic insights at an individual market level. With our detailed knowledge of the underlying market dynamics and value drivers we are able to develop a clear understanding of the desired market position and how best to achieve it.

NMG has extensive experience in helping clients build new businesses from the ground up - from facilitating negotiations with regulators, to training staff and designing products. Our approach to market entry reflects our practical, hands-on experience and leverages our deep knowledge of financial services markets in Asia, Europe, Africa and the Middle East