Concept development and testing

Launching a new product or proposition without thorough distributor and market testing is inherently risky – particularly in the current climate of increased regulation and heightened consumerism. We believe that the opportunity cost associated with the pre-launch testing of preferred concepts, positioning and key messages is an essential investment.

We have engaged in many concept development projects for clients, from the design of entirely new products to the upgrade of legacy product lines. Our experienced marketing consultants are able to draw on our extensive local and multi-national networks, assisting clients throughout the process and bringing additional concepts, ideas and experiences from other projects to the table.

Our deliverables in this area range from high-level concept proposals to detailed product- specification documents with accompanying financial models.

Using our bespoke research projects either in isolation or in combination with our syndicated research platforms, NMG has a proven track record in preparing and executing testing programs. Please view our Information Services to learn more about our capabilities in this area.