IFA Census

The IFA Census is a monthly survey into Independent Financial Adviser opinions on a range of key topics and business issues, including:

• IFA attitudes and business intentions
• Provider satisfaction and commitment
• Network membership and satisfaction
• Technology usage
• Quality of provider communications
• Media consumption

In addition, a regular series of highly topical special reports provide deeper analysis into key issues impacting the Independent Financial Adviser market place. These include electronic submission of life business, multi-tied distribution, wrap accounts and fund platforms.

The Census is a web-based quantitative study that interviews over 300 Independent Financial Advisers per month, using a flexible modular format.  The Omnibus section enables clients to add ad hoc questions and to test images such as advertisements with their target audience.