Investor Census
Investor Census is the most comprehensive investor survey on savings and investments in the UK. Investor Census is a rich database of investor attitudes collected through 1,000 interviews with active investors each quarter. It is unique in the depth and detail it captures on investor behaviour.Key savings and investment aspects include:
- Product penetration
- Channel influence
- Purchase propensity
- Investor confidence
- Media consumption
- Brand awareness / attributes
- Delivery
As well as providing detailed information on financial behaviour, Investor Census is also an extremely rich source of investor profiling information. It captures an array of classification data, which can assist with segmentation. Together with the extensive financial behavioural information, this provides a powerful tool for understanding today's investor.
